Cockroach Races

There are hundreds of little unknown events and festival all over the world, these range from merely odd to completely bonkers. Seek out an event, then produce something to promote it. From tee shirt to triumphal arch, an animation, a comic, etc. Main demographic — crazy and excitable audience.

Client

The Story Bridge Hotel

Services

Illustration
Poster Design
Merchandising
T-Shirt Design
Advertising
Editorial

Skills

Branding
Illustration
Typography

I chose an unfamiliar event that has gained momentum in my home town Brisbane,  Australia known as ‘The Story Bridge Hotel Cockroach Races’. The event is staged annually on Australian Day and is sponsored by the Hotel as a fund raiser. By mentioning this event to friends, I realized that a majority of people had a phobia towards the small edible creatures and I believed that this perception of cockroaches needed to change before this event were to gain more optimistic acclamation. By familiarizing the event through humanization of fun hedonistic alphabetical cartoon visuals, I felt that this demographic would become more audacious and curious about the event and it’s highlights.

Cockroach Posters 01
Cockroach Posters 02
Cockroach Posters 03
Cockroach Posters 04
Cockroach Posters 05
Cockroach Posters 06
Cockroach Posters 07
Cockroach Posters 08
Cockroach Posters 09
Cockroach Posters 10
Cockroach Posters 11
Cockroach Posters 12
Cockroach Posters 13
Cockroach Posters 14
Cockroach Posters 15

Cockroach T-Shirt Front

Cockroach T-Shirt Back

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