The Story Bridge Hotel
I chose an unfamiliar event that has gained momentum in my home town Brisbane, Australia known as ‘The Story Bridge Hotel Cockroach Races’. The event is staged annually on Australian Day and is sponsored by the Hotel as a fund raiser. By mentioning this event to friends, I realized that a majority of people had a phobia towards the small edible creatures and I believed that this perception of cockroaches needed to change before this event were to gain more optimistic acclamation. By familiarizing the event through humanization of fun hedonistic alphabetical cartoon visuals, I felt that this demographic would become more audacious and curious about the event and it’s highlights.